There are over 17,000 golf courses in America, they average over 150 acres apiece, that’s 3 million plus acres, 4,820 square miles… you could build two Rhode Island’s and a Delaware for the homeless on the land currently being wasted on this meaningless, mindless, arrogant, elitist, racist – there’s another thing; the only blacks you’ll find in country clubs are carrying trays – and a boring game… boring game for boring people. — George Carlin
George Carlin might be right. Golf is a sport for the elites. If you haven’t noticed, it’s might also be sexist. The first female CEO of IBM of has been denied membership in the Augusta golf club simply for being a female. This golf club has a long history of offering membership to CEOs of its corporate sponsors. Well, this time, there was a problem. The CEO of IBM turned out to be a female. For that, she has been denied membership. Is this 2012 or 1952? Apparently these country clubs have no idea what equality and progress mean.
Why is IBM sponsoring Augusta in the first place? The company is known it’s value in diversity. After all, it is the company that has the female CEO. Here’s what’s written on the its website:
“…IBM-sponsored social and recreational activities are conducted without discrimination based on race, color, genetics, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age or status as a special disabled veteran…”
I think it’s time for IBM to stand up for what it believes in. It’s hypocritical for the company to have an female CEO and yet weasel out of this situation. By not doing anything on this matter, female employees at IBM will be demoralized. By not addressing the issue, the brand will suffer. Times have changed. If IBM wants to rid of its image of being a conservative giant, t needs to address this Augusta club issue. Below is a quote from IBM’s past CEO Thomas Watson Jr. who uttered it in 1957. This is the kind of thinking that the company still lacks today — 55 years later.
“Let’s avoid being over cautious, conservative, playing it safe. We should have the courage to take risks when they are thoughtful risks.”